This film was created for DS Virgin Racing Formula E team to launch the new livery of the 2015/16 car for international media and the racing world. The team had the desire to create a fantastically moody piece with flashes of light going across the car as it runs through the warehouse – slowly revealing the team’s new sponsors.
Shot on location at Donnington Race Track with team racing driver Sam Bird. Post production effects heighten the drama and impact, and the film was delivered within 7 days of filming. The film was a first for Formula E and created a big impact in the sporting world.