Will Innes Smith Director Biography and Portfolio | Mob Film
Mob Film

Will Innes Smith

Will Innes Smith is a passionate multi-faceted lifestyle filmmaker who co-founded at GotGotNeed. His style focuses on the aesthetic and the expressive. Innes Smith’s eye for detail often combines a stylish visual approach with a love for contemporary culture.

His work aligns captivating images with exciting ideas creating films that resonate with a modern audience. His work straddles a range of media – including live-action, CGI and animation across several lifestyle subjects in youth culture, sport, food and fashion.

As a creative, Innes Smith has written and conceived many viral successes, including the well-renowned ‘4 The Players since 1995’ launch film for Sony PlayStation. Will’s work has been recognised and awarded by D&AD, The Royal Television Society, Promax and BDA.

With Mob Film, Innes Smith has worked on projects including Sky Sports, Coca-Cola, Celebrity Big Brother, PlayStation, Expedia, Huffington Post, Dreamies and Macmillan Cancer Support.