Ours is today. That’s the call to arms from New Era in partnership with Manchester United FC, and delivered with panache and passion by Mancunian wordsmith Argh Kid.
The Mob chose their most Manc director in David Schofield to craft this poem dedicated to the youth of the United fanbase, both now and in times gone by. Sporting New Era caps and an attitude to match, the Mob roamed the streets with these fans to capture the energy of the pre-match approach down the famous Sir Matt Busby Way.
Check out this Director’s cut to see for yourself, and in the words of Argh Kid, it’s a new day, a new way, and a New Era beckons.
Dave's anarchic wit, screenwriting skill, and eye for amazing imagery all combine to create a filmmaking force to be reckoned with.